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Marketing News   -   Dec 06, 2018 Comscore launches a Plan Metrix Multi-Platform in Canada, powered by Vividata

Comscore yesterday announced the launch in Canada of Plan Metrix Multi-Platform Powered by Vividata. This solution combines internet users' online behavior with their offline attitudes and interests, allowing marketers to generate multi-platform media plans, and identify advanced audience segments. Plan Metrix Multi-Platform Powered by Vividata taps into Comscore'

by Luis Rijo
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