Team recognized as a finalist in the Best SaaS Product for Sales/Marketing Category

Full Circle Insights, Inc., makers of comprehensive marketing performance measurement solutions, today announced that the company has been named as a finalist for the 2016 SaaS awards in the Sales/Marketing category. 2016 marks the inaugural year of the SaaS awards, which are the sister program to the prominent Cloud Awards, now in their 6th year.

Full Circle Insights was recognized for their technology, which enables marketers to quantify the impact of marketing efforts on revenue by providing funnel metrics and a complete revenue attribution picture that builds confidence behind marketing spend.

Using Full Circle’s native Salesforce application, marketers can align to sales revenue numbers as all the data comes from a single source inside Salesforce. The solution provides CMO’s and marketing teams with a complete marketing performance measurement solution that answers all of their marketing questions in one place and helps drive more revenue from every campaign with best-practice response lifecycle management, powerful weighted campaign influence models, and comprehensive marketing and sales funnel metrics. The company’s cloud-based products are built 100% on the Salesforce App Cloud and are compatible with the leading marketing automation solutions.

“We are honored to be a part of the SaaS awards inaugural class of finalists,” Bonnie Crater, CEO of Full Circle Insight said, “Our team appreciates the recognition of Full Circle Insights as a leader in providing a valuable service or marketing teams to better understand their ROI and drive more sales for their company.”

“The SaaS Awards, unlike the long-running Cloud Awards, which takes a more holistic approach to celebrating excellence in cloud services, is a recognition platform specifically for software solutions. Frankly, it’s about time: in a maturing international marketplace for cloud services, SaaS has proven to be the poster boy for leveraging thin-client technologies, while ensuring end-users are always working at the cutting edge,” said SaaS Awards and Cloud Awards organizer Larry Johnson, “In its first year, we have already seen a groundswell of submissions from large, blue-chip organizations which continue to adapt and make inroads into the space, and smaller, more agile start-ups, which can occupy and dominate a niche.”