YouTube invited users to vote on the Ad of the Year for 2018. See here the winners by category:
The YouTube Ads of the year 2018
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Google Preferred Sources gains 255,000 selections since late May
Embed code, deeplinks and downloadable assets ship with the button, and subdirectories stay ineligible. Discover also gains free-text tuning in the Google app.
YouTube adds 4 dispute categories for AI likeness claims that block videos
Studio's Copyright menu becomes Claims, holding Content ID matches and privacy notices alike. Blocked videos carry no strike, and no revenue share is offered.
Encoders gain YouTube dual streaming as vertical feed lacks 5 of 9 features
Live ad midrolls, pre-rolls, 4K and Premieres are off for the vertical half, hitting creators and buyers. Can one shared chat carry two very different feeds?
ChatGPT Ads gains 3-platform targeting as reporting stays at 2 buckets
Media buyers can exclude iOS App, Android App or Web from delivery, a lever absent since February 9. Mobile web still counts as Mobile in Insights. What breaks?
ChatGPT Ads makes automated bidding the default in new ad groups
Maximize results carries no CPA, CPC or ROAS guarantee and is preselected for eligible ad groups. Manual: Max bid remains the only route to a hard bid ceiling.
Oura sued over 95% sleep staging accuracy claim in ads
Peer-reviewed testing put stage detection at 53.18%, and the filing counts 91 live Meta ads carrying that promise. Health-category buyers now face a jury test.
Rival agentic ad protocols overlap on 13 functions, IAB Tech Lab says
Agentic ad protocols AAMP and AdCP overlap on 13 functions, IAB Tech Lab says, while just 6% of marketers act on in-platform AI advice, StackAdapt has found.
The platforms named all of this before you ever logged in
Sixteen terms sorted into four groups of four. Saturday's grid runs on platform vocabulary, and the hardest group is not the one you reach for first.
FreeWheel gains Truthset accuracy grades for CTV audience matching
Activation begins inside Buyer Cloud and Curation Hub, the buy-side tools Comcast rebuilt from Beeswax. No match rate is disclosed. What can buyers verify?
LT.agency cuts 40-hour ad refresh work by 98% with Fluency
Case study reports 456% more form submissions and 71% lower cost per lead for one client, none of it audited. Three creative hires followed. What is unsaid?
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