Travel industry in recovery mode

eMarketer today reported the travel industry is in recovery mode this year. eMarketer predicts that the digital travel ad spend will rise 15.3% to $3.74 billion, but that won’t be enough to make up for last year’s 41.0% drop.

eMarketer says it still don’t expect travel ad spending to come anywhere close to where it was in 2019.

eMarketer recommends marketers to focus on local, and to play up their deals even more than usual if prices continue to rise.