Triton Digital releases June 2024 U.S. Podcast Ranker
The Triton Digital June 2024 U.S. Podcast Ranker reveals iHeartRadio as the leader in podcast sales networks, with NPR News Now remaining the most downloaded podcast.
Triton Digital, a company that provides technology and services to the digital audio, podcast, and broadcast radio industries, this week released its Podcast Ranker for the June 2024 reporting period (June 3, 2024 – June 30, 2024). The Ranker is based on data from Triton's Podcast Metrics measurement service, which is certified by the Interactive Advertising Bureau (IAB) Tech Lab.
Top Sales Networks
- iHeartRadio maintained its lead position in the Top Sales Networks Report for average weekly downloads and users, with 66.3 million average weekly downloads and 18.3 million average weekly users.
- SiriusXM Podcast Network remained in second place with 38.2 million average weekly downloads and 12.7 million average weekly users.
- NPR came in third place again with 23.5 million average weekly downloads and 6.4 million average weekly users.
Top Podcasts by Downloads
- NPR News Now (NPR) held onto the top spot for downloads.
- Up First (NPR) remained in second place.
- Dateline NBC (NBCUniversal News Group) stayed in third place.
Top Podcasts by Listeners
- NPR News Now (NPR) secured the top spot for listeners.
- Crime Junkie (audiochuck) remained the second most listened to podcast.
- Up First (NPR) held onto the third place for listeners.
New Entrants
- Several podcasts debuted in June according to the Ranker, including Rachel Maddow Presents: Ultra (NBCUniversal News Group), Betrayal (iHeart Audience Network), Drowning Creek (SiriusXM Podcast Network), The Weekly Show with Jon Stewart (Paramount), and The Idaho Massacre (iHeart Audience Network).
Understanding how podcast audiences are measured is important, especially since the podcasting industry is rapidly growing. The IAB Tech Lab has established technical measurement guidelines to promote consistency in podcast audience measurement. Triton's Podcast Metrics is one of the first IAB certified podcast measurement services.
The Triton Digital Podcast Ranker provides insights into listener behavior and trends in the podcasting industry. This information can be helpful for podcast creators, advertisers, and marketers. For instance, podcast creators can use the Ranker to see which genres of podcasts are popular and tailor their content accordingly. Advertisers can use the Ranker to target their advertising campaigns to specific podcast audiences.