Triton this month the onboarding of the largest radio station group in Colombia: RCN Radio. Triton Digital will deliver and monetize RCN Radio streaming audio content.
RCN will utilize Triton’s audio streaming network to deliver a listening experience across their 169 stations. Besides, RCN Radio will use Triton’s ad server, Tap, to dynamically insert targeted audio ads into their online streams, resulting in a more engaging and personalized experience for their listeners, and a higher return for their advertisers.
According to Triton Digital, to support their monetization goals, RCN will make their online audio inventory available in Triton’s global programmatic marketplace, a2x®, which will enable media buyers across LATAM and other parts of the world to reach their engaged listening audience through non-skippable, at-scale buys for the first time. RCN will manage their inventory within the exchange using Triton’s audio SSP, Yield-Op, to control access to their inventory, pricing, ad quality settings, and the configuration of open and private deals with specific buyers, brands, or sales houses.
“Triton Digital is the proven leader in streaming audio technology, support, and expertise, and we are thrilled to be working with them to advance our streaming audio strategy,” said Leonardo Rodriguez, Digital Manager at RCN. “As the consumption of streaming audio continues to grow at an incredible pace, we are pleased to leverage their best-in-class audio technology to streamline our operations, and to deliver a high-quality streaming experience for our loyal listeners.”
“RCN has tremendous reach, and an unrelenting commitment to providing their listening audience with an entertaining, educational, and informative listening experience,” said Benjamin Masse, Managing Director, Market Development and Strategy at Triton Digital. “We are proud to support their streaming audio goals, providing them with the technology and expertise needed to elevate their online audio monetization strategy to the next level.”