Uber this week announced the hiring of Thomas Ranese for the Vice President of Global Marketing role. According to Uber, Thomas will be responsible for marketing the products and businesses around the world, as well as leading our brand, creative, research and regional marketing teams.
Thomas has spent the last 10 years working at Google, reporting directly to Google’s CMO—first as head of global strategy and operations, then as founder of Google’s Brand Studio, and most recently as the head of Google’s hardware efforts, where he launched the Pixel and rebranded Google Nest.
“Uber is one of the rare companies that’s become a verb—and an iconic brand that’s redefining how we move, eat, work and more in cities around the world. As Dara has said, marketing is more important to Uber than ever, and I’m excited to work with teams around the world to strengthen our marketing capabilities, drive growth, and help transform the Uber brand,” said Thomas Ranese.
Uber doesn’t have a CMO anymore after the departure of Rebecca Messina in June. Last month, Uber cut one third of the marketing workforce, and the CEO said Uber’s marketing team will have 2 leaders, Mike Strickman, vice president of performance marketing, and the second name was now announced: Thomas Ranese, vice president of global marketing.