By Luís Daniel Rijo — Jul 29, 2019

Uber to cut one third of the marketing workforce

Uber this week is cutting 400 positions on the marketing teams worldwide.

Uber this week is cutting 400 positions on the marketing teams worldwide, said a person familiar with the matter to Bloomberg. Bloomberg had around 1200 employees working in marketing globally.

The details are not public, but Bloomberg says that Dara Khosrowshahi, Uber CEO, wrote today the employees saying that Uber has slowed down in the growth, and “this happens naturally as companies get bigger, but it is something Uber needs to address, and quickly.”

The staff reduction represents about 1.6% of Uber staff and takes place after Rebecca Messina stepped down as last month, after less than a year, as Uber’s CMO.

Uber right now doesn’t have any open positions for marketing roles and these are the first layoffs since Uber went public.

According to CNBC, Uber’s marketing team will have 2 leaders: Mike Strickman, vice president of performance marketing, leading performance marketing, CRM and analytics; a new hiring to serve as vice president of global marketing, leading product, branding, Uber Eats, B2B operations, research and insights, planning, operations and creative work.

Uber is headquartered in San Francisco and has almost 50 offices worldwide. The European headquarters is located in Amsterdam.

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