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According to a report from William Turvill, in City A.M., the publishers of the Guardian, Sun, Times, Mirror, Express, Star, Telegraph and Mail created a project to study what can they do against the large fall in advertising revenue.
The newspaper industry is losing most of the advertising revenue to companies like Google and Facebook. A source told City A.M. that the Project Juno is a “well resourced” with representatives from each newspaper group and external help on legal, research and economic side.
The traditional newspaper groups want to speak as one voice creating a “one-stop shop” as they believe that they can provide “highly valuable, quality, engaged audiences that in many respects are superior to other media types.”