Verizon rebrands Oath into Verizon Media Group

Oath yesterday announced that Verizon Media Group will replace the Oath brand, beginning January 8, 2019. Guru Gowrappan, CEO of Oath, now Verizon Media Group, wrote that this change represents a strong alignment as a core pillar of Verizon’s business.

Oath was launched on June 13, 2017. Oath brand didn’t last more than 2 years. Verizon Media Group owns Yahoo, Flickr, Tumblr, AOL, HuffPost, Engadget, and TechCrunch. Has offices in Canada, United States, Brazil, Denmark, France, Ireland, Italy, Luxembourg, Netherlands, Norway, Spain, Sweden, United Kingdom, Germany, China, Hong Kong, India, Isreal, Japan, Singapore, South Korea, Taiwan, and Thailand.

Verizon’s new operating structure, where Verizon Media Group is integrated, has three customer-facing areas: Consumer, Business and Media. “This new structure reflects a clear strategy that starts with Verizon customers,” said Hans Vestberg, CEO of Verizon.

Consumer

Verizon Consumer Group will include the consumer segment for both the company’s wireless and wireline businesses, including wireless wholesale. It will be led by Ronan Dunne, currently executive vice president and president of Verizon Wireless.

Business

Verizon Business Group will include the wireless and wireline enterprise, small and medium business, and government businesses, as well as wireline wholesale and Verizon Connect, the company’s telematics business. It will be led by Tami Erwin, currently executive vice president – Wireless Operations.

Media

Verizon Media Group sits at the intersection of media, advertising, and technology, helping people access and receive media, entertainment, gaming, news, commerce, and other services. It will be led by Guru Gowrappan.

Verizon’s Global Network & Technology organization, which will serve all company operations, will be led by Kyle Malady, currently chief network operations officer and chief technology officer.