Vistar Media and Big Tree partner to deliver OOH advertising in Malaysia

Vistar Media has integrated Big Tree's digital screens into its network of OOH inventory, enabling advertisers to reach consumers across Malaysia programmatically.

Vistar Media has partnered with Big Tree, Malaysia's number one out-of-home (OOH) advertising solutions provider, to bring a range of premium digital screens to advertisers across the region.

Through this partnership, Vistar can now seamlessly connect advertisers around the world to Big Tree's network of over 30 digital venues across Malaysia, spanning outdoor billboards, retail shopping malls and transit train stations.

Importantly, this partnership allows buyers and DSP partners the ability to access Big Tree's high-quality OOH screens into campaigns running across the region.

In the APAC region, Vistar Media has a presence in Australia, New Zealand, Singapore, Indonesia, Malaysia, the Philippines, Thailand, Vietnam and Hong Kong.