Vivaldi yesterday announced the acquisition of Gravity Thinking, a creative and digital agency based in London. Vivaldi says Gravity Thinking’s expertise in performance marketing will complement Vivaldi’s business and brand strategy, data analytics, creative, and technology capabilities.
Founded in 2007, Gravity Thinking past and current clients include Hyundai, Disney, Allianz, Hendrick’s Gin, and Vitality Life. Gravity Thinking’s Managing Partners Stephen Firth and Andrew Roberts will join Vivaldi’s leadership team.
“We are inspired by the pioneering thought leadership on brand-building and growth spearheaded by Vivaldi,” said Andrew Roberts. “We’re thrilled to join the Vivaldi family and together we will build strong brands and disruptive platform business models.”