San Francisco-based Volta Charging joined the global organization for digital out-of-home DPAA. DPAA made the announcement this month. Volta has developed an electric vehicle (EV) charging network, in the USA, that leverages DOOH for growth.
"Volta is in a great position to capitalize on the growing move toward electric vehicles, which automotive industry forecasters say is going to continue to accelerate in the coming years. The idea of placing digital screens on charging stations adds yet another exciting way our industry engages consumers," said Barry Frey, DPAA President & CEO.
By installing chargers in high-traffic locations in top media markets and partnering with advertisers to sponsor the service, Volta EV chargers are available to both drivers and real estate hosts without cost.
According to DPAA, with over 1,000 faces available for sponsorship opportunities today, Volta plans to double its network footprint by the end of 2018, adding more stations and opening new markets. By year’s end, Volta anticipates that its network will operate nationwide in nearly all of the top 10 media markets, in addition to its initial launch market, Hawaii.
Volta charging stations are sponsored by a broad range of brands in a variety of industries including financial services, technology, CPG, travel, automotive, fashion, luxury goods, healthcare, sports, and entertainment, among others.