What is Ad Position?

The dimension Ad Position identifies where an ad was located on a website.

According to Google, the Ad Position of the display ads can be:

• Above-the-fold
• Below-the-fold
• Unknown

Advertisers report the ad position to identify insights on the performance and viewability.

In DV360, advertisers can then use the Ad Position as targeting.

In IAB’s OpenRTB API Specification - Version 2.5 - Ad Position can have the following values:

• Unknown
• Above the Fold
• Below the Fold
• Header
• Footer
• Sidebar
• Full Screen