Who will win World Cup 2018? Taboola has a prediction based on content

The 2018 World Cup just started today, in Russia. Taboola predicted the results based on popularity of the content on the partner publishers, that include USA TODAY, Huffington Post, MSN, Business Insider, The Independent, Welt, L’Express and The Weather Channel.

Here the conclusions: the world cup winner based on page views is Argentina, with Colombia in the quarterfinals and Mexico making it to the semis.

A dream team based on reader interest, there is no debate that Cristiano Ronaldo (Portugal) is the most interesting player in the world, with almost 3x the number of page views of Lionel Messi (Argentina).

Readers’ most anticipated games are in Group B – Spain vs. Portugal and Sweden vs. Germany.

If page views were equal to matches won, readers determined that Brazil (75 % of page views) would win group E, while Mexico (41% of page views) edges Germany in Group F with top spot.

Taboola analysis covered nearly 9B page views of their partner publishers, which  is the equivalent of nearly 70M hours of online reading and is taken from the start of the 2017/2018 season until now.

Taboola is a discovery platform, serving over 450 billion recommendations of articles, blogs, videos, products and apps to over one billion unique users every month on thousands of premium sites and mobile carriers.