WPP acquires Italian AQuest

WPP this month acquired the Italian technology-driven creative agency, AQuest. The creative agency is based in Milan and Verona, and it employs more than 70 people.

According to WPP, AQuest’s expertise includes UX and UI design, production, consumer experience and activations for clients such as Gucci, Bulgari, Mercedes, Poliform and Smeg.

WPP says AQuest’s acquisition is in line with WPP’s strategy to provide transformative ideas and outcomes for its clients through an integrated offer of communications, experience, commerce, and technology. The deal terms were not disclosed.