WPP this month announced that Wunderman Thompson has acquired XumaK, a marketing technology consultancy company headquartered in Miami, and with offices in Guatemala, and Colombia.
WPP says XumaK is a recognized expert in implementing performance-driven commerce solutions. XumaK was founded in 2004, and currently employs approximately 60 people. The deal terms were not disclosed by WPP.
XumaK manages, delivers and optimizes experiences across digital touchpoints and helped brands, including Digicel and MetLife, to digitally transform their businesses.