Yahoo and Taboola close the 30-year deal

Yahoo and Taboola yesterday closed a 30-year commercial agreement. Taboola becomes the native advertising partner for all of Yahoo’s digital properties. Taboola native ads and outstream inventory will be available to buy through the Yahoo DSP.

Yahoo will receive 24.99% of the pro forma equity of Taboola. Yahoo becomes Taboola’s largest shareholder.

Taboola and Yahoo will hold an Investor Event on March 1, 2023, to share additional information on the partnership and provide updates on strategy, market opportunities and financial model.

As part of the deal, Monica Mijaleski, CFO at Yahoo, has joined Taboola’s Board of Directors.

“I look forward to joining Taboola’s board as we embark on this game-changing partnership,” said Monica Mijaleski, CFO at Yahoo. “Together, we will leverage our strengths and resources to create new opportunities for the evolving digital advertising ecosystem. I am excited to work closely with Adam and the Taboola team to achieve our goals, and unlock the potential of premium, native advertising on the open web for brands, publishers and consumers.”