YouTube grosses $1 billion in lifetime revenue from in-app subscriptions

YouTube this year reached $1 billion in revenue globally from in-app subscriptions, since the app began monetizing in October 2015 through YouTube Red (renamed in 2018 to YouTube Premium), Sensor Tower Store Intelligence estimates.

The United States has been responsible for the greatest share of the app’s lifetime revenue, accounting for $750 million.

According to Sensor Tower, YouTube’s revenue represented 19 percent of all spending in the top 10 SVOD apps globally on the App Store and Google Play, which include competitors such as Netflix and Chinese video platforms iQIYI and Tencent Video.

Sensor Tower says YouTube has built itself to a billion dollar business on mobile alone, but to sustain its growth, Google will need to work out its approach to original content, which is only in its infancy on the platform.

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