YouTube grosses $1 billion in lifetime revenue from in-app subscriptions
YouTube this year reached $1 billion in revenue globally from in-app subscriptions, since the app began monetizing in October 2015 through YouTube Red (renamed in 2018 to YouTube Premium), Sensor Tower Store Intelligence estimates.
![](https://ppc.land/content/images/2023/08/https-3A-2F-2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com-2Fpublic-2Fimages-2F540c9bc5-4439-4a98-a1d0-fd77eb970655_3840x2160.jpeg)
The United States has been responsible for the greatest share of the app’s lifetime revenue, accounting for $750 million.
According to Sensor Tower, YouTube’s revenue represented 19 percent of all spending in the top 10 SVOD apps globally on the App Store and Google Play, which include competitors such as Netflix and Chinese video platforms iQIYI and Tencent Video.
Sensor Tower says YouTube has built itself to a billion dollar business on mobile alone, but to sustain its growth, Google will need to work out its approach to original content, which is only in its infancy on the platform.
PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.
Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.
You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.
Know more about us or contact us via info@ppc.land
Our latest marketing news:
- Amazon launches Target Promotion for Sponsored Products advertisers
- Amazon Prime Video secures landmark NBA and WNBA broadcasting rights deal
- FTC Warns: Hashed data not anonymous, companies risk deceptive practice claims
- Taboola unveils AI-powered solution to boost publisher traffic amid digital shifts
- Meta tackles Nigerian financial Sextortion Scams in massive account purge
- FTC launches probe into surveillance pricing practices of eight companies
- Location-based advertising: revolutionizing digital marketing strategies
- Reddit's exclusive Search Deal with Google raises concerns over AI Data
- Netflix surges in Nielsen rankings, streaming dominates TV consumption
- Kargo and TikTok partner to enhance offline sales insights for advertisers