YouTube Mastheads now available on TV screens

Luís Daniel Rijo

Nov 27, 2019 — 1 min read

Google last week released worldwide YouTube Mastheads on TV Screens. The YouTube Masthead on TV screens is available worldwide and advertisers can buy the placement on a CPM basis.

Google says advertisers can now buy the YouTube Masthead across devices (mobile, desktop, and TV screens) or only on TV screens.

YouTube Masthead on TV screens doesn’t have a CTA (call to action), and it can appear in a widescreen or 16:9 aspect ratio format.

The featured video in a Masthead ad autoplays, without the sound for the full duration of the video at the top of the YouTube app for TVs. According to Google, after autoplay, the main video defaults to the video thumbnail. When people click on the video or thumbnail, they’re taken to the watch page for the video to watch full-screen.

Google's August 2024 Core Update: small publishers in the spotlight

Google's latest core update aims to better reward high-quality content from small, independent publishers. Learn about the impact and implications.

Google announces major reporting updates for DV360 and CM360

Google unveils significant changes to Display & Video 360 and Campaign Manager 360 reporting, set to roll out from September 2024.

Google to phase out YouTube Video Action campaigns in favor of Demand Gen

Google announces transition from Video Action Campaigns to Demand Gen line items, set to complete by early 2025.

Google expands Demand Gen campaigns to DV360

Google introduces Demand Gen campaigns to Display & Video 360, offering expanded reach and multi-format storytelling.

YouTube Studio - new website visits goal

YouTube enhances Promotion Tools with new website visits goal

YouTube Studio now offers a website visits goal for promotions, aiding creators in driving traffic to their external sites.

New Mexico AG sues Snap over child safety concerns on Snapchat

Attorney General Raúl Torrez files lawsuit against Snap Inc., alleging Snapchat facilitates sexual exploitation of minors.

Morphixx malvertising scam resurfaces with new tactics, targets UK and Germany

Security researchers uncover sophisticated malvertising campaign exploiting popular JavaScript libraries to evade detection.

Google Flights data reveals 2024 holiday travel trends

New data unveils top holiday destinations and optimal flight booking times for U.S. travelers in 2024.

Read more