5x Masterclasses Add Depth to FIPP Asia-Pacific Programme Content

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Aside from 30+ presentations on topics ranging from media trends and transformation, to storytelling, audience engagement, new revenue streams and more, FIPP Asia-Pacific programme includes five in-depth masterclasses for delegates to attend.

FIPP Asia-Pacific takes place from 27-28 September in Singapore. Register for the conference here.

FIPP Asia-Pacific is organised and hosted by FIPP, the network for global media. The conference is aimed at those involved in media, marketing and technology throughout the Asia-Pacific region, with particular emphasis on digital media.

It draws high-level executives from markets in the region, as well as beyond such as the Germany, the UK and USA. Confirmed speakers include:

Shaun Seow, CEO, Mediacorp, Singapore
Kalli Purie, Group Editorial Director Broadcast and New Media, India Today Group, India
John Wilpers, Senior Director, Innovation Media Consulting, USA
Dushyant Khare, Head of Strategic Partnerships Southeast Asia and India, Google, Singapore
Rohit Dadwal, Managing Director, Mobile Marketing Association Asia, Singapore
Yuko Tanaka, Director of International Sales, Nikkei Business, Japan
Cyril Pereira, Co-Chairman, Asian Publishing Convention, Hong Kong
Yan Chen, Senior Operations Manager, Hearst Magazines, China
Eric Olander, Chief Revenue Officer and Director of Ringier Labs, Vietnam
Joseph Lee, Managing Director New Media, SPH Magazines, Singapore
Peter Kreisky, Chairman, The Kreisky Media Consultancy, USA
Mike Jeanes, Global Head of Research, Publicitas, UK
Jo Alexandre, Syndication and Licensing Director, The Economist, UK
Edna Belleza, Publisher, Summit Media, Philippines
Karen Taylor-Brown, CEO, Refraction Media, Australia
In addition to theirs and others’ presentations at FIPP Asia-Pacific, the in-depth masterclasses forming part of the overall FIPP APAC programme are:

Masterclass #1:

Immerse yourself in the world of 360º video and virtual reality

Younger audiences are consuming content in all sorts of new ways, driven by and large by the ever-increasing capability of the technology in their hands: mobile phones. Learn from the Google News Lab team how you can use new formats such as 360º videos and VR to delight your audience.

Presented by Google News Lab, Hong Kong

Masterclass #2

How to develop and tell engaging visual stories for a mobile world

Ivan Abreu regularly works on a wide variety of visual internet projects, presents video and visual storytelling workshops and mentors journalists in various markets around the world. In this masterclass you will learn some key concepts in telling engaging, visual stories from a leading international exponent of the craft.

Presented by Ivan Abreu, Filmmaker, Producer and Multimedia Journalist, Hong Kong

MASTERCLASS #3

The 3 pillars of successful paid content strategies, and how to think about and master them all

There are 3 key pillars when it comes to think about your paid content strategy: audience, diversification and business models. Join Nikolay as he takes participants through the finer details of each, to help you consider best options available to your business.

Presented by Nikolay Malyarov, EVP, Chief Content Officer and General Counsel, PressReader

MASTERCLASS #4

How to make the most of mobile to increase audiences and develop new revenue streams

Consider some of the most innovative mobile strategies from around the world and options available to you to develop meaningful mobile strategies. As with all our masterclasses, this is an inter-active session where questions and discussion are encouraged.

Presented by John Wilpers, Senior Director, Innovation Media Consulting, USA

MASTERCLASS #5

How to build a sustainable innovation-focused organisational culture

Culture is the biggest barrier to successful, sustainable transformation. This is your opportunity to hear how other companies overcome this problem and to discuss how you can develop a culture of innovation in your organisations too.

Presented John Wilpers, Senior Director, Innovation Media Consulting, USA

Join FIPP Asia-Pacific in Singapore for these masterclasses, 30+ other presentations by business leaders and independent experts in their fields and to network with peers from around Asia-Pacific and beyond.

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