Acast Podcast Ads deliver €7 Million to Irish Podcasters
Acast today announced that its podcast ad sales in the Irish market have generated over €7 million in revenue for podcast creators since launching locally in 2019.
The company now boasts more than four million monthly listens in Ireland and houses some of the country's most popular podcasts, including The Blindboy Podcast, The David McWilliams Podcast, The Tommy, Hector and Laurita Podcast, Catch Up with Louise McSharry, The Witness, I'm Grand Mam, and The Stand with Eamon Dunphy.
Last year, the company launched its Acast Amplifier program in Ireland to support new and emerging creators. Additionally, Acast has developed innovative products and tools to help podcasters grow their listenership and attract advertisers.
"We are fiercely proud of our Irish voices at Acast, and we are home to the biggest, best, and award-winning podcasts in Ireland," said Jennifer Dollard, Content Director of Acast Ireland. "The €7 million figure is a testament to the hard work all of our creators put into creating these incredible podcasts. We look forward to working with our wider network to ensure we continue to help podcasters big and small earn money for their craft."
Micheál Scully, Director of Sales at Acast Ireland, added, "Since 2014, Acast has been on a mission to create the most valuable marketplace for podcasters, no matter their size. We launched in Ireland five years ago to continue that mission, and it's clear that we are well and truly on the way to achieving this objective.
. Written by Luís Daniel Rijo. Follow PPC Land on LinkedIn.
Read more
Google I/O 2024 unveils program: focus on AI, Android 15, and Developer Tools
Google yesterday announced the program lineup for its annual developer conference, Google I/O. The event will take place virtually and in person at its headquarters in Mountain View, California, with the keynote addresses scheduled for May 14th.
Nielsen launches The Record: a look at U.S. ad-supported audio habits
This report dives into the listening habits of U.S. audiences specifically for ad-supported audio content.
Google updates Privacy Sandbox experiment guidance to address Invalid Traffic
The Privacy Sandbox team at Google yesterday announced an update to its guidance for addressing potential invalid traffic in experiments conducted within the Privacy Sandbox initiative.
Roku and The Trade Desk partner to enhance TV Streaming ad buying experience
Roku yesterday announced a new partnership with The Trade Desk. This collaboration aims to improve the process of buying and measuring advertising within the TV streaming landscape.
Yelp unveils AI Assistant and upgrades platform to enhance user and business connections
Yelp yesterday announced its Spring Product Release. This update introduces a suite of new features designed to improve user experience and streamline connections between consumers and service professionals.
PubMatic and Klarna join forces to enhance advertiser reach among high-intent shoppers
This partnership also facilitates broader campaign reach across the US market, with planned expansion into European markets soon after.
Nielsen Report: Asian American audiences embrace streaming and mobile content
The report, titled Reaching Asian American Audiences: Understanding Asian Influence and Media Consumption, was released today, coinciding with the start of Asian Pacific American Heritage Month.
Roblox opens up video ads to all brands
Roblox, a popular online gaming platform known for its user-generated experiences, announced today, that it's making video ads available to all advertisers.
Pinterest surpasses 500 million monthly active users
The report highlights significant growth in both revenue and monthly active users (MAUs), indicating a positive performance for the social media platform.
Google investigating issue with Flag GIF search results leading to nazi imagery
On April 24, 2024, a user reported on Mastodon that a Google Image search for flag GIF followed by clicking the waving refinement resulted in images of Nazi flags.
Google EU user consent policy now applies to Switzerland
Google this week announced an expansion of its EU User Consent Policy to include users in Switzerland. This policy outlines specific requirements for obtaining user consent regarding data collection and ad personalization.
Prime Video unveils summer lineup with documentaries, comedies, and action films
Amazon Prime Video this week announced its upcoming summer movie slate, featuring 11 original films across various genres.