Accenture has entered into an agreement to acquire Droga5, a creative agency based in New York and London. Accenture Interactive says the acquisition will boost its capabilities as an experience agency able to design, build and run customer experiences.
Droga5 is not the first creative agency Accenture bought. In November, last year, Accenture Interactive bought Kolle Rebbe, with 300 employees, one of Germany’s leading creative agencies. But Accenture says the addition of Droga5 will represent Accenture Interactive’s biggest acquisition since its founding in 2009.
Droga5 has more than 500 employees in New York and London. Droga5 was founded in 2006 and partners with brands such as Chase, Prudential, Kraft, Hershey, Hennessy and Under Armour.
“Since day one, we have worked hard to push our industry forward and, hopefully, make a positive impact for all,” said David Droga, founder and creative chairman, Droga5. “The world of advertising is changing, and we are excited for this incredible opportunity with a company that will add more dimension to our best ideas and push us beyond our existing ambitions. The proposition we can bring to market with Accenture Interactive will transform the industry.”