Acxiom integrates its data on AWS Data Exchange
Acxiom last week announced that it has integrated its data on AWS Data Exchange, a service from Amazon Web Services (AWS) that enables the use of third-party data in the cloud.
AWS Data Exchange will provide access to Acxiom’s expansive aggregated data for marketing analytics, including data from countries across EMEA, APAC, and the Americas.
“Our clients often leverage data from various providers to drive their marketing strategies and decisions,” said Amanda Terry, vice president of publisher and platform partnerships at Acxiom. “Before AWS Data Exchange, clients would have to go to multiple SFTP sites to download the information and bring those data assets together in one place. Having the ability to access these insights in one place gives our clients the ability to spend more time on the analysis needed to make good business decisions and create better customer experiences.”
“Acxiom is excited to make a selection of our ethically sourced and privacy-compliant data sets available to AWS customers,” said David Skinner, managing director of channels and alliances at Acxiom. “We also look forward to bringing more of Acxiom’s high-value products and services to AWS customers in the near future, including our marketing analytics capabilities, data monetization services, and additional custom data sets.”
PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.
Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.
You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.
Know more about us or contact us via info@ppc.land
Our latest marketing news:
- Amazon launches Target Promotion for Sponsored Products advertisers
- Amazon Prime Video secures landmark NBA and WNBA broadcasting rights deal
- FTC Warns: Hashed data not anonymous, companies risk deceptive practice claims
- Taboola unveils AI-powered solution to boost publisher traffic amid digital shifts
- Meta tackles Nigerian financial Sextortion Scams in massive account purge
- FTC launches probe into surveillance pricing practices of eight companies
- Location-based advertising: revolutionizing digital marketing strategies
- Reddit's exclusive Search Deal with Google raises concerns over AI Data
- Netflix surges in Nielsen rankings, streaming dominates TV consumption
- Kargo and TikTok partner to enhance offline sales insights for advertisers