By Luís Daniel Rijo in Data News — Mar 24, 2024

Adform: Advertisers can now measure Carbon Footprint with Scope3 integration

This enhancement allows advertisers to accurately assess the carbon emissions associated with their campaigns without initially implementing carbon reduction strategies.

Adform this month announced a new measurement-only option powered by Scope3 for its Adform Carbon Reduction feature. This enhancement allows advertisers to accurately assess the carbon emissions associated with their campaigns without initially implementing carbon reduction strategies.

Scope3 provides data-driven insights to support Adform's commitment to sustainable digital advertising. This collaboration puts actionable information in the hands of advertisers seeking to lower their impact on the environment.

Key benefits of the measurement-only option include:

Precision A/B testing: Evaluates the potential impact of the carbon reduction feature on campaigns, and compares emissions to industry averages.
Custom strategy assessment: Quantifies the effectiveness of existing sustainability initiatives like blocklists or green publisher packages.
Publisher-level insights: Provides granular data on emissions related to specific publishers, aiding in informed decision-making.

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