Adform rolled out this week several updates on their buying side platform. The announcement was done last week, but the rollout happened this week, on May 2. Adform DSP has now a new RTB line item management page and a new programmatic campaign dashboard including overview of the customization tools, budget delivery monitoring tools, and a new insertion order export template.
Adform says that as a result of these updates, Adform is seeing a 10x increase in the speed and performance of the programmatic campaign management process.
Here the Line Item view on Adform:
According to Adform, on June 1st, the old RTB line item list will be fully retired.