Adjust launches 2nd version of Global Benchmarks for app advertising

Adjust yesterday launched the second version of Adjust’s Global Benchmarks, a tool where advertisers can see Adjust aggregated data of over 7,000 apps.

Adjust’s Global Benchmarks 2.0 new metrics included on the new version are Click Through Rate (CTR), Conversion Rate from Click to Install, Cost per Mille (CPM), Cost per Click (CPC), and Distribution of Fraud Types. This is in addition to the original metrics, which count Retention Rates, Cost per Install (CPI), Sessions per User and Rates of Fraudulent Installs.

The metrics can be sliced and diced by quarter, vertical, acquisition type, platform and region – the latter of which covers Europe, Asia & Pacific, North America, Latin America and Africa & the Middle East.

Adjust says Global Benchmarks was designed to to give publishers and marketers easily accessible measurement capabilities. The tool can be used to create tailored reports, free of charge – saving users from having to buy expensive third-party benchmark reports.

“All mobile marketers want to improve their apps’ performance but finding the right data to inform marketing decisions can be a time-consuming and costly process. Adjust’s Global Benchmarks 2.0 provides the insights needed to make smart, data-driven decisions, and after receiving great feedback from the industry on the launch, we’re very pleased to share expanded metrics and fresh new data with this second version.”

Christian Henschel, Co-founderĀ and CEO at Adjust