Admiral this month released a 1-Click WhitelistTM feature for adblock recovery. This patent-pending upgrade to Admiral’s Engage module, allows adblock users to disable their adblocker on one site or many with a single click.
Engage is Admiral’s DMCA-based access control tool that enables digital publishers to detect and engage adblock visitors, and communicate various value exchanges; including the request to whitelist their sites.
“Just as Amazon revolutionized e-commerce with 1-Click Buy, the introduction of 1-Click Whitelist is a step change in user experience that benefits both visitors and publishers. While some blocker settings are easy to navigate, we operate in an environment where simplicity rules, and — much like abandoned shopping carts — one less click can dictate whether you capture or lose your visitors’ attention. 1-Click Whitelist offers adblock users who want to support the sites they love, the quickest and easiest way to do so.”Dan Rua, CEO, Admiral
Select Engage customers out of the more than 14,000 publishers worldwide who use Admiral to size and solve their adblock losses are already benefiting from this industry-first innovation.
Admiral says the move to 1-Click Whitelist can triple recovery rates for publishers who were previously relying on manual whitelist instructions. In addition, not only does 1-Click Whitelist greatly improve the user experience, but it also empowers publishers who own a related network of sites to leverage Engage to present visitors of a single site, a transparent, consent-based path to whitelist their entire network of sites with a single click.
“Admiral provides publishers with highly effective tools to engage their audiences and grow relationships. Whether it’s helping visitors whitelist, sign up for an email newsletter, purchase an ad-free subscription, or protect their privacy, we dedicate a tremendous amount of research and testing towards understanding consumer behavior, which in turn drives our product development.”Dan Rua, CEO, Admiral
According to a recent survey of more than 1,000 respondents via the Admiral Adblock Research Panel, over 70% of adblock users didn’t install their own adblocker.
“It’s a really simple question, but the findings surprised us. Who knew that most adblock users didn’t make the conscious choice to block ads online? That’s why asking users to whitelist with an access control system like Engage outperforms surprise ad reinsertion and has been so effective towards recovering lost ad revenue for publishers. Making that easier with 1-Click Whitelist will drive better user experiences and lead to stronger revenue recovery for an industry in desperate need of new revenue innovations.”Dan Rua, CEO, Admiral