adsquare this month announced the expansion to the Midwest region, in the USA. adsquare is opening a new office in Chicago “in response to the increasing demand from clients in the US.”
Allyson White joined adsquare as Sales Director of the Chicago office, and will will support the US Sales team for the growing number of clients in the Midwest territory. Clients include Retail & CPG advertisers such as Clorox, Unilever & Walmart and platform partners like The Trade Desk, AdColony, and Triad Retail.
“I am excited to bring adsquare’s differentiated product suite including a sophisticated self-service platform to clients here of the region” says Allyson about her appointment. “Working together closely with our team in NYC and building off the success across categories globally, I’m thrilled to be part of the continuous expansion of adsquare in the US market.”
According to adsquare, Allyson brings to her new position extensive industry knowledge. She joins from Tapad where she created success over the last two years in the role of Director of Sales Programmatic, with additional experience at Yahoo’s Brightroll and RadiumOne previously.
“Chicago is a critical market for growth in the US, as an epicenter for advertising and sophisticated programmatic marketers. What’s more, the Central region represents a large territory of independent agencies and brands who have brought programmatic in-house, where adsquare’s platform is ideally suited to bring value”, says Ted Smith, VP Sales US at adsquare about the expansion. “In Allyson, we’ve found an ideal new team member to bolster our efforts and continue our growth, stretching West into the Denver market, down into Texas and covering valued business in Detroit and Minneapolis”, adds Smith.