AdSwerve this month announced it has acquired a Seattle-based Analytics Pros, a Google Analytics 360 and Google Cloud partner and reseller. Private equity investment firm Abry Partners funded the acquisition.
AdSwerve says this acquisition creates “one of the only companies in the world that provides service across the entire spectrum of the Google Marketing Platform, which includes DoubleClick, Google Analytics, and the Google Marketing Cloud.”
The addition of Analytics Pros will bring AdSwerve’s combined headcount to more than 120, driving more than $100M in estimated gross revenue in 2018.
AdSwerve was founded in 2019 and is expert on programmatic media buying.
“We see this as an opportunity to close the gap between ad technology and marketing technology, allowing AdSwerve to build the services our clients demand,” said AdSwerve CEO Clint Tasset. “By bringing Analytics Pros into AdSwerve, we can instantly offer a start-to-finish service model across the entire Google platform, while adding additional marketing cloud solutions and predictive analytics.”