AdWords Editor 12: What is new

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A new version of Adwords Editor is available since 29 June. The new version of the Adwords Editor has now the same look and feel of other Google products and there are some updates:

Custom Rules – A feature that allows you to define rules as a best practice. See the example in the picture where was setup the best practice of having 4 sitselinks. If you don´t follow this rule, the Adwords Editor will alert you while using the tool.

Faster downloads – With the Adwords Editor 12, Google promises reduce the waiting time for your accounts to download.

Maximize Conversions – Google introduced this bid on the online UI of Adwords one month ago, and now is available on Editor.

Responsive Ads – Now is possible to use the new customisation fields for responsive ads, including “4:1 logo,” “Price prefix,” “Promotion text,” and “Call to action text.”

Universal App Campaigns – Is now possible to upload 20 images and 20 videos.