Almedia, the Berlin company behind the rewards app Freecash, today detailed its first out-of-home campaign: 169 fixed advertising sites and 3,500 fly-posters across Berlin, built around its claim of a $1 billion annualized revenue run rate and aimed at hiring staff for its headquarters.

In Short

The company behind Freecash, an app that pays people to try games and apps, has covered parts of Berlin with posters boasting about how fast it has grown. The posters are job ads, and the press release behind them adds figures the company had not published before, including its revenue in 2023 and 2025. Those numbers come from the company itself and are not audited, so they show what Almedia says about itself rather than independently checked results.

The campaign

According to Almedia, the campaign runs on 52 large-format billboards and 17 advertising columns in Mitte, Prenzlauer Berg, Friedrichshain and Kreuzberg, plus 100 trackside posters across the Berlin U-Bahn network. That makes 169 fixed sites. On top of those come 3,500 fly-posters. The first posters went up on October 16, and most of the sites become visible from October 27.

Every motif carries the same line, written in English: "German tech doesn't usually grow like this. We do." A second line addresses the company's office policy: "Yes. We still believe the best teams are built together." The release, issued in German and datelined Berlin, October 21, 2026, describes the push as the company's first out-of-home campaign.

What the release does not say is just as notable for anyone who buys outdoor media. It names no media owner, no agency and no budget. It gives no reach or frequency estimate and no measurement plan. The mix is almost entirely classic paper and static inventory rather than screens, which sets it apart from where Germany's outdoor market has been growing: Ströer, the country's largest outdoor operator, reported in August that digital out-of-home revenue rose 24.3% in the second quarter while classic out-of-home revenue fell 1.3%.

Why a rewards app is buying billboards

The posters are recruitment advertising. According to Almedia, it wants engineers, data analysts, product managers and growth staff for its headquarters on Koppenstraße in Friedrichshain. Base salaries reach up to €200,000, which the company says is 15% to 20% above the industry norm. The release does not say which benchmark that comparison uses, or how many roles are open.

Teams work together in the office five days a week, according to Almedia. The second campaign line turns that policy into a selling point.

Moritz Holländer, founder and chief executive of Almedia, framed the campaign around funding rather than hiring. "Berlin is known for start-ups that get a lot of money from investors. We wanted to show that one can also build a company with a billion dollars in annualized revenue here without investors. To do that, one has to offer users real value and give them a share in the success. With the campaign, we are showing that across Berlin. And we are inviting everyone who wants to write the next chapter with us," he said, according to the release. The quote is translated from German by PPC Land.

What the release adds to the October 15 figures

Six days ago, PPC Land covered Almedia's English-language announcement that Freecash had passed $500 million in user payouts and the company had reached a $1 billion run rate. That release left several points open. The German release published today settles some of them and adds new numbers.

A revenue series

For the first time, Almedia gives revenue for more than one year. According to the release, revenue rose from €29 million in 2023 to €281 million in 2025, close to a tenfold increase in two years. The October 15 release put 2025 revenue at $330 million. The two figures are consistent at an exchange rate of roughly $1.17 per euro, which suggests the earlier dollar number was a conversion rather than a separate figure. That reading is PPC Land's inference; the release does not say.

The run rate is still undefined. Today's release repeats the $1 billion figure, now described in German as "hochgerechneter Jahresumsatz," a projected annual revenue, and once more gives no period on which the projection rests. Nor does it say whether revenue is counted gross, including the share passed on to users as rewards, or net of it.

Founding capital

Almedia started with €20,000 from the founder's savings and has never had investors, according to the release. The company says it is profitable, without giving a profit figure or margin. It was founded in Berlin in 2020, which the release counts as six years before the $1 billion run rate.

Headcount and offices

The company has more than 170 employees at seven sites: Berlin, London, New York, Seoul, Beijing, Tokyo and Yerevan, according to the release. That restores two offices missing from the October 15 boilerplate, which listed only Berlin, New York, Beijing, Tokyo and Seoul. PPC Land had flagged the gap at the time. The full list matches the one Almedia gave in June, when it confirmed its London office with more than 160 people.

Users and markets

The October 15 boilerplate said Freecash "connects over 95 million users" without saying what kind of users. Today's release specifies more than 95 million registered users. The payout total remains more than $500 million, and the release names Germany as Freecash's second-largest market after the United States, in line with the earlier breakdown that gave Germany 9.7% of lifetime payout value.

Revenue per employee, in two currencies

Almedia now says it generates more than €6 million in revenue per employee. That is more than double the €2.6 million figure, based on 2025 numbers, that put Almedia first for revenue per employee in Sifted's ranking of the 100 fastest-growing start-ups in the DACH region and Central and Eastern Europe, according to the release.

The arithmetic deserves a closer look. At more than 170 employees, more than €6 million each would mean annual revenue above €1.02 billion. Unless the euro trades below parity with the dollar, that exceeds the $1 billion run rate the same release cites. The October 15 release gave a similar figure in dollars, $6.8 million per employee in 2026, and PPC Land noted then that it landed close to the run rate itself. Neither release says which revenue figure or which headcount feeds the calculation. An average headcount lower than today's 170 would close the gap, but that is speculation; the release does not explain it.

The 2025 numbers allow one more check. Dividing €281 million by €2.6 million per employee gives roughly 108 employees, a PPC Land calculation. If accurate, headcount has grown by more than 60 people since that ranking's base year.

Rankings

Almedia ranks third among Europe's fastest-growing companies and first in Germany in the Financial Times' FT1000 2025, according to the release. PPC Land's earlier reporting cited the same list as naming Almedia the fastest-growing advertising company in Europe; the two descriptions refer to different categories within the ranking rather than contradicting each other. The release links neither ranking.

Why it matters for marketers

For mobile game studios and app developers who buy rewarded traffic, the revenue series is the most useful new detail. It gives a sense of how quickly spending through Freecash has scaled: from €29 million in 2023 to a business projecting itself at $1 billion a year in 2026. The rewarded user acquisition channel behind that growth was cut off this year when Freecash was pulled from both the App Store and Google Play, before returning to Google Play in May and to iOS in June. Neither release mentions those removals.

The release also names Link, Almedia's product for publishers, which it says helps them earn additional revenue and raise the long-term value of their users. It gives no figures for Link.

For the outdoor industry, the campaign is a small but visible example of a performance-driven digital company buying classic posters to make a brand point. Whether the 169 sites and 3,500 fly-posters bring in the engineers Almedia wants is something the release cannot answer. Almedia has not said how it will measure the result.

Timeline

Summary

Who: Almedia, the Berlin company behind the rewards platform Freecash, and its founder and chief executive Moritz Holländer.

What: Almedia's first out-of-home campaign, running on 169 fixed sites and 3,500 fly-posters to recruit staff, with base salaries up to €200,000. The release adds revenue of €29 million in 2023 and €281 million in 2025, €20,000 in founding capital, more than 170 employees in seven offices and more than €6 million in revenue per employee. That per-employee figure implies more revenue than the $1 billion run rate the same release cites.

When: Announced today, October 21, 2026. The first posters went up on October 16, and most sites are visible from October 27.

Where: Berlin, on billboards and advertising columns in Mitte, Prenzlauer Berg, Friedrichshain and Kreuzberg and on trackside posters across the U-Bahn network. Hiring is for the headquarters on Koppenstraße.

Why: Almedia wants to hire for its Berlin headquarters and to show that a Berlin technology company can reach its scale without investors. Its figures are company-supplied and unaudited, and the release names no media owner, budget or way to measure results.