Amazon DSP integrates DoubleVerify, Integral Ad Science, and Oracle Data Cloud
Amazon this month announced the integration of DoubleVerify, Integral Ad Science, and Oracle Data Cloud. According to Amazon, the pre-bid targeting from DoubleVerify, Integral Ad Science, and Oracle Data Cloud is now available on the DSP.
DoubleVerify, Integral Ad Science, and Oracle Data Cloud targetings enable advertisers to filter invalid traffic, viewability, and brand safety, providing better control over where the ads are being delivered.
Amazon says that billing is currently not available for third-party targeting and filtering.
. Written by Luís Daniel Rijo. Follow PPC Land on LinkedIn.
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