Amazon DSP launches Prime Video audiences
Amazon this month announced the launch of audiences based on content streamed on Prime Video.
Amazon this month announced the launch of audiences based on content streamed on Prime Video. Advertisers can use the audience builder to build audiences based on content streamed on Prime Video, in addition to previously available retail signals, such as product views, purchases, and keyword searches.
Amazon says that the Prime Video audiences in the Audience Builder help advertisers to drive brand engagement from the different streaming movies or TV series related to the brand’s offerings.
According to FIPP, Amazon Prime Video had around 75 million subscribers in the world, last year.
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