Amazon introduces a simplified sponsored ads registration on Amazon DSP

Amazon last week announced a simplified sponsored ads registration for agencies and marketers who advertise on behalf of vendors. Kevin Cafaro, Sr. Product Manager at Amazon says that advertisers can now quickly register new advertising accounts using only the approval of the authorized Vendor Central account holder.

Advertisers will no longer submit vendor codes at the point of registration or receive final approval from Amazon.

How to register a new account?

1. On advertising.amazon.com, choose Register and then I represent a vendor. If you already have an advertising account, sign in and visit Manage accounts in the accounts drop-down menu and then select Register a new account.
2. Fill in your account details and decide where you want to advertise. In North America you can include US, Canada, and Mexico. In the EU you can include UK, France, Germany, Spain, and Italy.
3. Request approval from the vendor contact. The vendor contact is the person who manages the vendor retail relationship with Amazon through the Vendor Central portal. Once you fill in your account details, Amazon will send an email with approval instructions that you can send to your vendor contact. If you have your contact’s email address handy during registration, we’ll send the instructions to them directly.
4. Your vendor contact will sign in with their Vendor Central username to approve. Once that is done, you’ll be notified of the approval, and then you’ll be all set to advertise.