Amazon introduces ad creative editing on Sponsored Brands

Amazon this month announced that advertisers doing Sponsored Brands campaigns will now be able to edit the ad creative.

According to Amazon, advertisers can now change the products, headline, and logos in the live ad creative. Advertisers also have the option to pause the campaign, or keep it active, with the creative updating once approved by moderation.

Amazon says that once an advertiser completes the edits, and submit the updated version for moderation review, the new version will be in “Pending approval” status.

In March this year, Amazon increased the height of Sponsored Brands ads on mobile.