Amazon launches Target Promotion for Sponsored Products advertisers
Amazon's new Target Promotion feature automates high-performing target identification for more efficient Sponsored Products campaigns.
Topic
Retail News
The latest news about retail ads. Retail media ads are digital ads that are placed on retailer websites and apps. They are typically displayed on search results pages, product detail pages, and category pages. Retail media ads can be used to promote products and services from both the retailer itself and other brands.
Kargo and TikTok partner to enhance offline sales insights for advertisers
New integration allows Kargo Commerce customers to access offline sales data in TikTok Ads Manager, improving campaign targeting and reporting.
Amazon Prime Day 2024 breaks records with most items sold ever
Amazon's 2024 Prime Day breaks sales records with the most items ever sold, driven by increased member participation and deals on popular brands and small businesses.
AI Negotiation emerges as a new frontier in E-Commerce
AI negotiation tools are emerging in e-commerce, offering automated haggling for potentially lower prices but raising concerns about transparency and effectiveness.
Prime Day 2024 expected to Break Records with $14 Billion in online spend
Adobe predicts record-breaking online sales of $14 billion for Prime Day 2024, fueled by steeper discounts and early back-to-school shopping.
Amazon's AI Shopping Assistant Rufus Now Available to All US Customers
Amazon expands Rufus, its AI-powered shopping assistant, to all US customers ahead of Prime Day 2024. Learn about its features and impact.
NielsenIQ integrates Consumer and Retail Data for deeper consumer insights
New NIQ Discover Platform Combines Retail & Consumer Data for Holistic View. Now live in all 23 NIQ panel markets across North America, Europe, Asia, Pacific, South Africa and Latin America.
Criteo and Microsoft partner to drive growth in fragmented retail media landscape
Retail Media Boom: Criteo and Microsoft join forces to streamline buying for advertisers.
Google Search Console now lets Merchants manage Shipping & Returns directly
Easier Shipping & Return Info for Online Stores: Update to Search Console.
Amazon launches Sponsored Ads in South Africa
Amazon introduces Sponsored Ads and Stores in South Africa, tapping into a growing market of online shoppers and offering new opportunities for sellers.