Social News
Reddit launches Dynamic Product Ads
Reddit this week announced the beta launch of Dynamic Product Ads, a new advertising solution designed to help e-commerce brands connect with highly engaged consumers at the point of purchase.
The latest news about retail ads. Retail media ads are digital ads that are placed on retailer websites and apps. They are typically displayed on search results pages, product detail pages, and category pages. Retail media ads can be used to promote products and services from both the retailer itself and other brands.
Social News
Reddit this week announced the beta launch of Dynamic Product Ads, a new advertising solution designed to help e-commerce brands connect with highly engaged consumers at the point of purchase.
Retail News
Amazon today announced that its Prime Air drone delivery program will soon launch in the West Valley region of Phoenix, Arizona.
Retail News
Walmart this week announced the expansion of its automotive offerings, allowing shoppers to purchase specialty tires online from third-party Marketplace sellers and have them installed at local Walmart Auto Care Centers.
Retail News
Google this week released its annual update to Merchant Center product data specifications. These changes are designed to improve the shopping experience for consumers and provide greater transparency for merchants.
Video News
YouTube today announced is rolling out a major update to its product tagging functionality within YouTube Shopping, making the process faster and more convenient for creators.
Retail News
Shopping Collections enables creators to handpick and organize selections of their favorite products - from their own merchandise lines or other brands - crafting a unique and personalized digital storefront for their viewers.
Retail News
YouTube is empowering creators enrolled in its US-based affiliate program with a revamped Affiliate Hub, accessible directly within the YouTube app.
Video News
YouTube today added Fourthwall as a supported platform. This integration grants creators the ability to choose Fourthwall when setting up or connecting their store directly from YouTube Studio.
Retail News
As pet lovers across the United States prepare to celebrate National Pet Month in May, Walmart is anticipating a significant increase in demand for all things pet-related.
Retail News
The CSS Summit is back for 2024, scheduled for April 10th. This exclusive event invites Comparison Shopping Services (CSS) across the European Economic Area and Switzerland to gain the insights, tools, and strategies to accelerate growth in the ever-changing e-commerce landscape.
Retail News
PubMatic today announced a partnership with Instacart to integrate Instacart's first-party retail data into PubMatic's programmatic advertising solution, Convert.
Retail News
Google last month announced the expansion of its merchant point program to Japan. This program allows businesses listing their products via Google's free listings to promote their loyalty programs across Google Search, Wallet, and Maps.
Search News
Microsoft Advertising today announced a significant update to its suite of optimization tools, extending the Maximize Conversion Value bid strategy to standard search and shopping campaigns.
Retail News
The European Court of Justice (ECJ) this week rejected Amazon's request to suspend a new regulation requiring large online platforms to make information about advertising publicly available.
Retail News
Criteo this week announced its first-ever accreditation from the Media Rating Council (MRC).
Retail News
This recognizes the accuracy and reliability of Instacart's ad impression, click, and viewability measurement across several key formats: Sponsored Product, Display, Shoppable Display, and Shoppable Video.