Retail

The latest news about retail ads. Retail media ads are digital ads that are placed on retailer websites and apps. They are typically displayed on search results pages, product detail pages, and category pages. Retail media ads can be used to promote products and services from both the retailer itself and other brands.

Retail

Yahoo and Costco partnership leverages first-party data for advertisers

How retailers are joining the advertising technology landscape.

Retail

Microsoft and OpenAI position for retail AI battle

Tech giants race to capture commerce interactions through AI assistants.

Retail Featured

Retail media surge: Sponsored products drive 22% growth in European market

How brands can capitalize on the fastest-growing ad format as performance budgets shift.

Retail

Microsoft unveils merchant program for Copilot shopping integration

A centralized AI-powered shopping platform connecting retailers with customers through personalized recommendations

Display

Digital ad revenue hits $259B with unexpected mid-tier growth

Major advertising categories show double-digit increases as mid-sized companies outpace tech giants.

Retail

Temu's abrupt withdrawal from U.S. Google Shopping

Chinese e-commerce giant's sudden advertising pullback coincides with heightened tariffs and app ranking collapse.

Retail

Amazon probes sellers on tariff impact as US-China trade tensions escalate

Amazon's recent outreach to marketplace sellers signals strategic data collection as global tariff policies reshape ecommerce landscape.

Search

Google Merchant Center unveils key product data specification changes for 2025

Google's latest update brings significant modifications to shipping attributes, price handling, and EU energy efficiency standards.

Display

Amazon enhances optimization for Sponsored Display campaigns

Machine learning improvements focus on driving incremental sales across campaign types.

AI

Shopify's mandatory AI usage establishes new workplace norm

AI integration now a fundamental expectation for all staff at the e-commerce platform.

Retail

Amazon expands AI capabilities with new personalized shopping features

Amazon continues to integrate AI technology across its shopping platform, enhancing product discovery and personalization for customers.

Display

Digital ad libraries addresses industry transparency demands

Major platforms provide centralized repositories as advertising oversight intensifies.

Retail

Otto Group's dual role with Temu deliveries amid e-commerce challenges

The German retail giant criticizes Chinese competitors while its logistics subsidiary benefits from their growth.

Search

Google updates return policy structured data requirements for merchant listings

Google adds returnPolicyCountry as mandatory field for merchant structured data, affecting e-commerce search visibility.

Video

Equativ and Titan OS partner to enhance CTV advertising with retail media data

Advanced targeting capabilities aim to reach 30 million European households.

Search

Amazon Sponsored Products best practices

A detailed exploration of the e-commerce giant's pay-per-click advertising solution for sellers and vendors.

Retail

Google adds member pricing data type to merchant listings

Google updates structured data guidelines with member pricing support and clarifies pricing types for merchant product listings.

Retail

Criteo reports record profits as retail media drives fourth quarter growth

Fourth quarter results exceed expectations with retail media revenue reaching $250 million milestone in 2024.

Display

AI-powered contextual targeting reshapes ad delivery without cookies

New technical paper reveals how Amazon uses machine learning to match ads with relevant content in real-time without tracking.

Retail

Amazon opens first physical beauty store in Italy

The Milan store expands the company's retail presence in Europe with a focus on beauty, personal care and pharmacy products.

Retail

Amazon removes partial shipment splits for standard-size FBA products

Amazon changes inbound placement service fees and eliminates partial shipment splits option, impacting seller strategies.

Video

Amazon's advertising revenue surges 18% to reach $17.3 billion in Q4 2024

Analysis of Amazon's Q4 2024 advertising performance reveals significant growth and expansion into streaming video advertising services.

Retail

Competition tribunal selects Prof Stephan's claim against Amazon over BIRA's case

UK competition tribunal chooses broader merchant claim led by Prof Stephan over BIRA's narrower case in Amazon marketplace dispute.

Retail

European e-commerce to hit €565bn by 2029 as digital retail expands

New Forrester data shows Europe-5 online retail growth will outpace traditional stores with 7.8% annual increase through 2029.

Retail

Amazon plans first UK drone delivery hub in Darlington

British regulators to review Amazon's proposal for Prime Air drone delivery operations from Darlington fulfillment center.