Retail News
Google's Search Ads 360 to integrate Retail Media
Google today announced the latest update to its Search Ads 360 (SA360) platform, adding support for retail media.
The latest news about retail ads. Retail media ads are digital ads that are placed on retailer websites and apps. They are typically displayed on search results pages, product detail pages, and category pages. Retail media ads can be used to promote products and services from both the retailer itself and other brands.
Retail News
Google today announced the latest update to its Search Ads 360 (SA360) platform, adding support for retail media.
Retail News
Amazon is shaking up seasonal shopping with its first-ever Big Spring Sale, running from March 20th to 25th, 2024.
Retail News
Google Product Studio this week launched a new feature offering St. Patrick's Day themed templates. These templates allow merchants to quickly generate holiday-specific product images with minimal effort.
Retail News
Easter spending in 2024 is expected to reach a strong $22.4 billion, according to the National Retail Federation (NRF) and Prosper Insights & Analytics annual survey.
Retail News
Walmart Marketplace sellers have the opportunity to significantly boost visibility and sales by participating in upcoming Spotlight events throughout March and April.
Search News
Feed Labels enables advertisers to streamline international campaigns by grouping products from different feeds based on common characteristics.
Display News
Amazon DSP last month announced the expansion of its Responsive e-commerce Creative (REC) feature. This update gives advertisers flexibility and efficiency in ad creation across nearly all traditional ad sizes.
Mixed Reality News
As the spring shopping season arrives, Google is rolling out a suite of augmented reality (AR) and virtual reality (VR) tools designed to help retailers engage shoppers and drive sales.
Search News
The change marks a significant shift, allowing products containing up to 6% hydrogen peroxide or equivalent chemicals to be advertised through Shopping Ads and Free Listings. Previously, the limit was set at a much stricter 0.1%.
Retail News
Google has released its Spring Try Guide, a curated collection of seasonal trends with shopping recommendations.
Retail News
Amazon Advertising this month unveiled a trio of new metrics designed to empower brands with a deeper understanding of their Brand Store performance.
Retail News
Google Merchant Center has implemented new requirements for merchants using AI-generated images in their product listings. These requirements aim to increase transparency and ensure responsible use of technology.
Video News
Advertisers using Amazon's Sponsored Brands can now leverage the power of vertical video to promote their brands and products, Amazon this week announced.
Retail News
Amazon DSP this week announced the expansion of its Events Manager beta program to include Mobile Measurement Partner (MMP) integrations. This update allows advertisers to connect in-app conversion data from leading MMPs like Kochava, Adjust, and Singular directly to their Amazon DSP campaigns.
Social News
The collaboration aims to provide eCommerce advertisers with a more robust way to track and improve the effectiveness of their Snapchat campaigns, particularly focusing on cross-marketing return on ad spend (ROAS).
Retail News
Walmart is reportedly in talks to acquire smart TV manufacturer Vizio for more than $2 billion, according to a Wall Street Journal report. This move could significantly bolster Walmart's advertising ambitions and grant it control of a sizable chunk of the U.S. television market.