Magnite CEO caps 2027 agentic ad spend near $700m as AI cuts contractor tasks
Barrett places protocol-based buying in a discovery phase and expects far fewer SSPs to survive. Walmart moved data to the sell side. Does the 2030 math work?
Retail
The latest news about retail ads. Retail media ads are digital ads that are placed on retailer websites and apps. They are typically displayed on search results pages, product detail pages, and category pages. Retail media ads can be used to promote products and services from both the retailer itself and other brands.
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Amazon Alexa dodges 'made in USA' queries, Khan-linked report finds
Amazon and Walmart bots dodge origin data even after FTC scrutiny. A Khan-founded policy center tested both agents on July 30, finding inconsistent answers.
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AI slop got a gold star while Meta, Amazon and Microsoft got records
AI slop cleared premium quality checks and charged more for it, Meta, Amazon and Microsoft posted records, and the crawlers finally got sorted into four boxes.
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Amazon advertising gains 26% to $19.8 billion as sports inventory sells out
Sponsored prompts convert shoppers 48% more often and Ads Agent trims acquisition costs 6%, per the earnings call. Prime Day's shift into Q2 clouds the pace.
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Online fashion growth in Europe drops to 3% as resale gains ground, NIQ says
Sportswear brands grew 71% versus 51% for fashion overall, as Black Friday now drives 9% of annual online sales, NIQ reports, reshaping ad and brand strategy.
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Meta blocks 47 commerce endpoints as Graph API v26.0 lands today
No replacement API exists for the blocked commerce endpoints. Poll ads, Explore Feed and Messenger Stories placements also vanish under the same July release.
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Amazon forces 14-day review window on AI-rewritten product titles
Brand owners now get 14 days to approve AI-rewritten titles, after Amazon logged 984 million title updates since June. Mobile display parity arrives August 10.
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Google Analytics forces currency field on every cost import
Cost uploads without a currency field now fail intake, while past imports keep the property's assumed rate. A mapping step awaits multi-currency advertisers.
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Onton claims its AI model beats Google and Amazon on product trust
The company's own benchmarks claim an accuracy edge over Google Shopping and Amazon, though independent labs have not yet verified the numbers released today.
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AI Mode cuts Google Shopping listings 95%, Productrise finds
Standard search shows products on 88% of shopping queries versus 23% in AI Mode, new tracking data covering 100,000 searches and two million listings finds.
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Criteo drops French domicile, eyes NYSE after Luxembourg switch
Ordinary shares began direct Nasdaq trading today as Criteo ended its ADS program. A US merger targeted for January 2027 still needs shareholders' approval.
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Galderma gains 9x conversion likelihood from three-format Amazon test
Prime Video, DSP and sponsored ads lifted consideration 4.5% on a budget the brand calls small, yet Chemist Warehouse still takes the larger share of spend.
