Amazon launches Product Targeting on Sponsored Brands

Amazon last month announced a new targeting on Sponsored Brands, enabling advertisers to target individual products, or categories.

Product targeting enables advertisers to choose specific products, categories, brands, or other product features that are similar to the product in your ad.

According to Amazon, categories and product targeting can be combined with brands in the same campaign. Amazon is providing recommendations under the “Suggested” tab in the Product targeting section.