By Luís Daniel Rijo in Retail News — Dec 29, 2020

Amazon launches Sponsored Ads and Stores in Brazil

Amazon this month launched Sponsored Ads and Stores in Brazil. Advertisers can now create Stores or advertise with Sponsored Ads on Amazon.com.br

According to Amazon, Stores are self-service branded destinations on Amazon. With Stores, advertisers have a unique destination on Amazon to showcase products. Amazon Stores are for free, for sellers already selling on Amazon, in the marketplace where they wish to advertise.

Sponsored Ads enable brands to promote products or brands on Amazon.com.br. Sponsored Products ads appear in shopping results and on product pages as shoppers are researching products. Sponsored Brands ads appear on shopping results and product detail pages, in prominent top-of-search results placements. When shoppers click on Sponsored Ads, they are taken to a custom landing page or to the Amazon Store.

Sponsored Display ads automatically paused when the promoted products go out of stock.

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