Amazon launches Sponsored Ads and Stores in Brazil
Amazon this month launched Sponsored Ads and Stores in Brazil. Advertisers can now create Stores or advertise with Sponsored Ads on Amazon.com.br
According to Amazon, Stores are self-service branded destinations on Amazon. With Stores, advertisers have a unique destination on Amazon to showcase products. Amazon Stores are for free, for sellers already selling on Amazon, in the marketplace where they wish to advertise.
Sponsored Ads enable brands to promote products or brands on Amazon.com.br. Sponsored Products ads appear in shopping results and on product pages as shoppers are researching products. Sponsored Brands ads appear on shopping results and product detail pages, in prominent top-of-search results placements. When shoppers click on Sponsored Ads, they are taken to a custom landing page or to the Amazon Store.
Sponsored Display ads automatically paused when the promoted products go out of stock.
. Written by Luís Daniel Rijo. Follow PPC Land on LinkedIn.
Read more
Amazon launches a Shoppable Channel on Prime Video and Freevee
Amazon this week launched a new Amazon Live FAST (free ad-supported streaming television) channel on Prime Video and Freevee.
Amazon Music unveils Maestro: a new AI-Powered playlist sidekick
Amazon Music this week unveiled a new beta feature called Maestro, an AI-powered tool designed to help users create playlists based on unique prompts.
EU Data Watchdog: Consent or Pay models must give users real choice
The EDPB, the EU's data privacy authority, determined that most 'consent or pay' models do not comply with General Data Protection Regulation (GDPR) standards for valid consent.
Brave Search challenges Search Status Quo with AI Answer Engine
The new Answer with AI feature leverages powerful artificial intelligence to provide comprehensive, synthesized answers to user queries - a major evolution in the world of online search.
Google introduces AI-powered image tools in Demand Gen campaigns
These tools enable advertisers to quickly generate high-quality, unique images tailored to their brand's message, simplifying the creation of visually compelling ads for YouTube, Discover, Gmail, and YouTube Shorts.
Facebook announces auto-upgrade feature to streamline Marketing API versioning
Beginning in May 2024, a version auto-upgrade feature will automatically update Marketing API calls for endpoints that remain unaffected between versions.
DV360 to launch publisher eligibility checks for CTV creatives
Google's Display & Video 360 platform this month introducing new publisher eligibility checks, significantly enhancing the creative management process for connected TV (CTV) advertising.
Understanding TikTok Geo Lift Tests
To uncover TikTok's real contribution to sales, marketers are turning to the Geo Lift Test.
Google's Reader Revenue Manager
The tool Reader Revenue Manager promises a streamlined path to implementing subscriptions, contribution models, newsletters, and more.
Google clarifies guidelines for beta carousels feature in search results
Google this week updated its Search Central documentation to provide clearer guidance on the beta carousels feature.
Sundar Pichai on the responsibility of tech companies and the potential of AI
This month, at the 2024 Business, Government & Society Forum at Stanford Graduate School of Business, Sundar Pichai, CEO of Google, spoke about the importance of companies taking responsibility for the impact they have on society.
TikTok unveils advanced Brand Suitability Controls, giving advertisers unprecedented choice
These innovations include Category Exclusion, Vertical Sensitivity controls, and a unified Brand Safety Hub within TikTok Ads Manager.