Amazon launches Sponsored Ads and Stores in the United Arab Emirates

Amazon yesterday launched Sponsored Ads, Sponsored Brands and Stores in the United Arab Emirates (UAE) for Amazon.ae sellers and vendors.

Amazon.ae was launched by Amazon in May 2019, a rebrand of Souq, acquired back in 2017. In September 2019, Amazon launched the Amazon DSP in the UAE, enabling advertisers to programmatically buy display and video ads.

Sponsored Ads

Amazon Sponsored Products are native ads containing information about the products, like the price, the rating, and title of the product. Amazon says sponsored products enable customers to discover and buy products when they’re shopping for similar products on Amazon.ae.

Stores

Yesterday, Stores were also introduced UAE Amazon website. Vendors can create Stores for free, and they are self-service. Amazon vendors are able to curate content that helps shoppers discover the brand’s product selection.

Sponsored Brands

Sponsored Brands are customizable, cost-per-click ads that help customers discover and engage with brands as they shop on Amazon.