Amazon unveils AI-powered assistant to boost seller productivity and growth
Amazon launches Project Amelia, an AI assistant using Bedrock to provide tailored business insights for sellers in its marketplace.
On September 19, 2024, Amazon unveiled a new generative AI-powered personal assistant for sellers, codenamed Project Amelia. This innovative tool, built using Amazon Bedrock, aims to simplify business management and drive growth for independent sellers on the Amazon platform.
Mary Beth Westmoreland, Vice President of Worldwide Selling Partner Experience at Amazon, announced that Project Amelia provides tailored business insights and support to boost productivity. The AI assistant offers immediate answers, advice, and tools to help sellers succeed in managing their businesses on the platform.
The development of Project Amelia stems from Amazon's 25-year investment in machine learning and AI across various business areas. This latest advancement in generative AI technology enables more innovative experiences for sellers, simplifying the complexities of global selling on Amazon's marketplace.
Project Amelia's capabilities span three key areas:
- Knowledge-based questions: Sellers can quickly access summarized information from reliable sources on Seller Central and beyond.
- Status updates and metrics: The assistant provides real-time sales data, customer traffic information, and business performance comparisons.
- Actions and issue resolution: In future updates, Project Amelia will offer solutions to complex issues and perform tasks on behalf of sellers.
Amazon Bedrock, the foundation for Project Amelia, offers scalable access to the latest AI models and tools. This technology combines broad world knowledge with specialized expertise in Amazon selling, enabling relevant and tailored responses to seller inquiries.
The rollout plan for Project Amelia includes:
- Initial beta release for select U.S. sellers on September 19, 2024
- Progressive expansion to additional U.S. sellers in the following weeks
- Phased international rollout later in 2024
- Introduction of multilingual support beyond English
As sellers interact with Project Amelia, the AI will evolve to provide more comprehensive and personalized responses. Amazon plans to enhance the assistant's knowledge and capabilities continuously, aiming to transform it into a trusted advisor for sellers in its marketplace.
Key facts and figures
- Launch date: September 19, 2024
- Initial release: Beta version for select U.S. sellers
- Technology used: Amazon Bedrock
- Primary functions: Knowledge-based assistance, business metrics reporting, issue resolution (upcoming)
- Future expansions: International markets, multiple languages
Project Amelia represents Amazon's ongoing commitment to equipping selling partners with effective tools and capabilities. By leveraging generative AI, the company aims to reduce the time and effort required for sellers to manage their businesses, allowing them to focus on product development and customer satisfaction.
This launch is part of a broader initiative by Amazon to integrate AI technologies into its seller support systems. The company views Project Amelia as a step towards creating an all-encompassing selling assistant that will empower sellers to achieve greater success in the Amazon marketplace.
Amazon launched Project Amelia, an AI assistant for sellers, on September 19, 2024.
The tool uses Amazon Bedrock to provide personalized business insights and support.
Initial beta release is for select U.S. sellers, with plans for international expansion later in 2024.
Project Amelia offers knowledge-based assistance, business metrics, and future issue resolution capabilities.
The AI assistant aims to simplify business management and drive growth for independent sellers on Amazon.
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