Amazon this month revealed it has blocked or removed more than 200 million suspected fake reviews from its stores worldwide. Amazon says this happened thanks in part to the company's use of AI.
The company's AI-powered tools are able to identify and remove fake reviews before they are even published online.
One of the ways Amazon uses AI is to analyze the content of reviews for known indicators of fakery. This includes things like unusual language patterns, patterns of behavior, and the use of promotional codes. If a review is flagged as suspicious, it will be investigated further by Amazon's expert investigators.
Amazon is also using AI to detect and remove reviews that have been incentivized with a gift card, free product, or some other form of reimbursement. This type of review is considered to be fake because it is not based on the reviewer's honest opinion of the product.
Fake reviews are a major problem for online shoppers. They can mislead consumers into making poor purchasing decisions and can also damage the reputations of businesses.