Amazon blocks over 200 million suspected fake reviews in 2022
Amazon this month revealed it has blocked or removed more than 200 million suspected fake reviews from its stores worldwide. Amazon says this happened thanks in part to the company's use of AI.
The company's AI-powered tools are able to identify and remove fake reviews before they are even published online.
One of the ways Amazon uses AI is to analyze the content of reviews for known indicators of fakery. This includes things like unusual language patterns, patterns of behavior, and the use of promotional codes. If a review is flagged as suspicious, it will be investigated further by Amazon's expert investigators.
Amazon is also using AI to detect and remove reviews that have been incentivized with a gift card, free product, or some other form of reimbursement. This type of review is considered to be fake because it is not based on the reviewer's honest opinion of the product.
Fake reviews are a major problem for online shoppers. They can mislead consumers into making poor purchasing decisions and can also damage the reputations of businesses.
. Written by Luís Daniel Rijo. Follow PPC Land on LinkedIn.
Read more
Google cracks down on Site Reputation Abuse
Google last quarter announced an update to its search algorithm and introduced new spam policies, including one specifically targeting site reputation abuse.
Amazon DSP streamlines Campaign Management with New Overview Page
This update aims to simplify campaign management workflows for advertisers and agencies leveraging Amazon DSP for programmatic advertising.
Amazon DSP bolsters measurement transparency with additional MRC accreditation
This accreditation signifies that Amazon DSP adheres to industry-accepted standards for measuring specific advertising metrics.
Google I/O 2024 unveils program: focus on AI, Android 15, and Developer Tools
Google yesterday announced the program lineup for its annual developer conference, Google I/O. The event will take place virtually and in person at its headquarters in Mountain View, California, with the keynote addresses scheduled for May 14th.
Nielsen launches The Record: a look at U.S. ad-supported audio habits
This report dives into the listening habits of U.S. audiences specifically for ad-supported audio content.
Google updates Privacy Sandbox experiment guidance to address Invalid Traffic
The Privacy Sandbox team at Google yesterday announced an update to its guidance for addressing potential invalid traffic in experiments conducted within the Privacy Sandbox initiative.
Roku and The Trade Desk partner to enhance TV Streaming ad buying experience
Roku yesterday announced a new partnership with The Trade Desk. This collaboration aims to improve the process of buying and measuring advertising within the TV streaming landscape.
Yelp unveils AI Assistant and upgrades platform to enhance user and business connections
Yelp yesterday announced its Spring Product Release. This update introduces a suite of new features designed to improve user experience and streamline connections between consumers and service professionals.
PubMatic and Klarna join forces to enhance advertiser reach among high-intent shoppers
This partnership also facilitates broader campaign reach across the US market, with planned expansion into European markets soon after.
Nielsen Report: Asian American audiences embrace streaming and mobile content
The report, titled Reaching Asian American Audiences: Understanding Asian Influence and Media Consumption, was released today, coinciding with the start of Asian Pacific American Heritage Month.
Roblox opens up video ads to all brands
Roblox, a popular online gaming platform known for its user-generated experiences, announced today, that it's making video ads available to all advertisers.
Pinterest surpasses 500 million monthly active users
The report highlights significant growth in both revenue and monthly active users (MAUs), indicating a positive performance for the social media platform.