APO Group appoints Lionel Reina as the new CEO

APO Group, the media relations consultancy and press release distribution service in Africa and the Middle East, today announced the appointment of Lionel Reina as Chief Executive Officer (CEO).

APO Group can count Facebook, Hilton, and PwC among more than 300 clients – and 57 of the biggest global PR agencies regularly rely on APO Group’s media expertise.

APO Group has built strategic partnerships with Bloomberg, Getty Images, CNBC Africa and many other international media organizations, and is also the main Official Sponsor of World Rugby’s African association, Rugby Africa.

The founder and 100% owner of APO Group, Nicolas Pompigne-Mognard, 43, will become Chairman. His focus will be on delivering counsel for APO Group clients and developing his own investment fund dedicated to Africa.

“This is the right time for APO Group to bring in a professional CEO as we continue to grow. Lionel has a fantastic track record in helping companies scale up quickly and break new ground. I have known Lionel for many years, and from the moment I decided to change my role, I was certain he was the right person to help change the narrative of APO Group and move us forward to the next level and beyond.”

Pompigne-Mognard, Chairman, APO Group

According to APO Group, Lionel Reina has over 25 years of senior management experience and has a strong history of providing effective leadership and delivering significant growth.

From 2003 to 2012, he was Vice President and General Manager for Eastern Europe, the Middle East, and Africa at Orange Business Services, the B2B division of French telecoms company Orange – a remit that covered more than 80 countries. He was made General Delegate and Chairman of the Board of Orange Business Saudi Arabia in 2012.

In 2013, Lionel Reina was appointed Middle East Director in the Gulf region for Accenture. More recently, he was Managing Director Benelux for Damovo which was acquired by Eli Global in July 2018.

In 2011, Lionel Reina was named as one of the Top 10 networking senior executives on the coveted ‘Power List’ compiled by Network Middle East Magazine.

The appointment was acknowledged with a photo of Lionel Reina displayed on the NASDAQ Tower in New York’s Time Square. The NASDAQ Tower is considered the most visible LED video display in Times Square and is one of the most valuable advertising spaces in the world. APO Group has been in a strategic partnership with NASDAQ OMX’s GlobeNewswire since 2014.

APO Group says that Lionel Reina assumes operational responsibility for all aspects of the business and will look to grow its portfolio of clients and continue its international expansion and digital transformation.