Apple's WWDC24 kicks off June 10th
Apple's highly-anticipated Worldwide Developers Conference (WWDC24) is set to unveil major software updates for the tech giant's ecosystem. Starting June 10th and running through the 14th, the event promises exciting revelations for developers and Apple enthusiasts alike.
How to Experience WWDC
WWDC24 offers a hybrid approach to participation:
- Online Experience: The majority of WWDC24 will be accessible for free online. Enjoy keynotes, in-depth sessions, new tools and frameworks, and opportunities to connect with Apple experts. Access everything through the Apple Developer app, website, and YouTube channel.
- In-Person Event: A limited number of lucky developers and students have the chance to attend a special all-day event at Apple Park on June 10th. This includes watching the keynote, exciting programming sessions, and networking with Apple experts.
What to Expect
While Apple is famously secretive, here's what it's anticipated to happen at WWDC24:
- iOS 18, iPadOS 18, macOS 15, watchOS 11, tvOS 15: Get ready for the next generation of operating systems powering iPhones, iPads, Macs, Apple Watches, and Apple TVs. Expect refinements, new features, and improved integration across devices.
- AI Advancements: Apple is heavily invested in artificial intelligence. We might see new ways AI is integrated into its operating systems and devices.
- Developer Tools: WWDC is all about empowering developers. Anticipate updated developer tools and frameworks to create even more innovative apps.
- Possible Hardware Surprises: While the focus is on software, Apple has a history of occasional hardware announcements at WWDC.
How to Stay Updated
- Apple Developer website: is your official source of information.
- Tech News Outlets: Follow major tech news websites for coverage, analysis, and rumors leading up to the event.
Search Trends and Answers
How to answer some queries that are likely to emerge:
- "What time is the WWDC24 keynote?" Check the Apple Developer website closer to the date for specific keynote timings.
- "How to apply to attend WWDC24 in person?" Unfortunately, applications for this year are closed. Keep an eye on Apple's announcements for future WWDC events.
- "WWDC24 leaks" Be cautious as the reliability of leaks varies. Stick to reputable tech sources for potential hints about upcoming announcements.
. Written by Luís Daniel Rijo. Follow PPC Land on LinkedIn.
Read more
Google updates Privacy Sandbox experiment guidance to address Invalid Traffic
The Privacy Sandbox team at Google yesterday announced an update to its guidance for addressing potential invalid traffic in experiments conducted within the Privacy Sandbox initiative.
Roku and The Trade Desk partner to enhance TV Streaming ad buying experience
Roku yesterday announced a new partnership with The Trade Desk. This collaboration aims to improve the process of buying and measuring advertising within the TV streaming landscape.
Yelp unveils AI Assistant and upgrades platform to enhance user and business connections
Yelp yesterday announced its Spring Product Release. This update introduces a suite of new features designed to improve user experience and streamline connections between consumers and service professionals.
PubMatic and Klarna join forces to enhance advertiser reach among high-intent shoppers
This partnership also facilitates broader campaign reach across the US market, with planned expansion into European markets soon after.
Nielsen Report: Asian American audiences embrace streaming and mobile content
The report, titled Reaching Asian American Audiences: Understanding Asian Influence and Media Consumption, was released today, coinciding with the start of Asian Pacific American Heritage Month.
Roblox opens up video ads to all brands
Roblox, a popular online gaming platform known for its user-generated experiences, announced today, that it's making video ads available to all advertisers.
Pinterest surpasses 500 million monthly active users
The report highlights significant growth in both revenue and monthly active users (MAUs), indicating a positive performance for the social media platform.
Google investigating issue with Flag GIF search results leading to nazi imagery
On April 24, 2024, a user reported on Mastodon that a Google Image search for flag GIF followed by clicking the waving refinement resulted in images of Nazi flags.
Google EU user consent policy now applies to Switzerland
Google this week announced an expansion of its EU User Consent Policy to include users in Switzerland. This policy outlines specific requirements for obtaining user consent regarding data collection and ad personalization.
Prime Video unveils summer lineup with documentaries, comedies, and action films
Amazon Prime Video this week announced its upcoming summer movie slate, featuring 11 original films across various genres.
Google Ads unveils audience demographic insights for Performance Max campaigns
Marketers running Performance Max campaigns gained a valuable tool this month, with the introduction of audience demographics within asset audience insights.
Google Ads announces in-campaign experimentation for Performance Max
This functionality enables advertisers to test optimization strategies within a single campaign, enabling real-time data-driven decision-making.