Appnexus is fully adopting Ads.txt on January 24

Appnexus just announced today the effective adoption of Ads.txt on January 24, when both DSPs (Appnexus Console and the new beta AppNexus Programmable Platform) will stringently enforce ads.txt.

Appnexus clarifies that will not be possible to buy “from parties that are not directly identified through the publisher’s ads.txt files as authorized resellers” and Appnexus will not provide “an optional filter for buyers using either Console or APP.”

Appnexus Ads.txt crawler updates on a daily basis to ensure that the default setting is current.