AT&T last month announced that AT&T’s ads returned to YouTube. Since March 2017, AT&T was not advertising on YouTube due to brand safety reasons. Now is back after testing YouTube’s Brand Suitability System.
Fiona Carter, Chief Brand Officer at AT&T Communications, wrote that “AT&T made the decision to remove ads from the YouTube platform when discovered that ads were appearing next to extremist content.”
AT&T has worked with Google and says that after “three rigorous content tests, and many hours of hard work later” it was reached “a near-zero result in the number of ads appearing alongside offensive or unapproved content.”