By Luís Daniel Rijo in Audio News — Apr 3, 2024

AudioGO enhances Podcast Advertising reporting with Player-Specific Insights

AudioGO, a leading podcast advertising platform, today announced the addition of Podcast Player Reporting to its suite of advanced analytics solutions.

AudioGO, a leading podcast advertising platform, today announced the addition of Podcast Player Reporting to its suite of advanced analytics solutions. This new feature provides advertisers with detailed visibility into which podcast player apps are delivering their ads and the number of impressions generated on each platform.

Key Benefits for Advertisers

Enhanced Audience Understanding: Know where ads are played, empowering advertisers to tailor messaging for specific platform audiences.
Strategic Optimization: Identify top-performing platforms and refine ad campaigns for maximum reach and engagement.
Improved ROI Tracking: Track performance across different player apps, helping advertisers optimize budget allocation for better results.

Reach Top Apps, Including Apple Podcasts and Spotify

AudioGO's update ensures advertisers can now reach listeners on the leading podcast players, including:

Apple Podcasts
Spotify
iHeartRadio
Amazon Music

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