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Luis Rijo
Frankfurt, Germany
10675 posts

Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land

Posts

Previous Posts
  • OpenAI's new OAI-AdsBot is quietly crawling your landing pages 9 min read

    OpenAI's new OAI-AdsBot is quietly crawling your landing pages

    OpenAI launched OAI-AdsBot, a dedicated crawler that checks ChatGPT ad landing pages for policy compliance and relevance without training AI models on the data.

  • Expedia's 200 petabytes of traveler data lands in Magnite's programmatic pipes 8 min read

    Expedia's 200 petabytes of traveler data lands in Magnite's programmatic pipes

    Expedia Group Advertising and Magnite partner to put 200 petabytes of traveler intent into programmatic channels across streaming, video, display and audio.

  • Google Search Console quota blocks expert behind 1,192 technical audits 9 min read

    Google Search Console quota blocks expert behind 1,192 technical audits

    Mountain Weekly News CEO hits a 5-request daily cap in Google Search Console while manually updating 24 years of safety-critical outdoor gear technical audits.

  • Libsyn signs 5 exclusive podcasts as ad network inventory grows 9 min read

    Libsyn signs 5 exclusive podcasts as ad network inventory grows

    Libsyn signs exclusive deals with five podcasts, opening host-read and programmatic ad inventory across faith, geopolitics, true crime, and pop culture today.

  • ads.txt is ten years old. adagents.json wants to replace it 9 min read

    ads.txt is ten years old. adagents.json wants to replace it

    Brian O'Kelley argues ads.txt cannot express CTV's commercial complexity. adagents.json adds placement IDs, delegation types, country scoping, and date windows.

  • Youtility raises $4.2M to kill demographic guesswork with behavioral AI 8 min read

    Youtility raises $4.2M to kill demographic guesswork with behavioral AI

    Youtility Decision Science closed a $4.2M seed round on April 23, 2026, with Fyllo and Silver Falcon Capital to build real-time behavioral AI decisioning APIs.

  • Fubo Multiview is coming to LG TVs - but only recent models qualify 9 min read

    Fubo Multiview is coming to LG TVs - but only recent models qualify

    Fubo announced on April 23 Multiview development for select LG smart TVs - 2024 and 2025 4K and 8K models - targeting launch before the 2026 football season.

  • beehiiv adds webinars, podcast MCP and metered paywalls in one update 9 min read

    beehiiv adds webinars, podcast MCP and metered paywalls in one update

    beehiiv launched webinars, a Podcast MCP, and metered paywalls on April 23, 2026, adding live events and AI analytics to its creator platform with zero fees.

  • AdRoll and PubMatic just built what ad tech kept promising for years 8 min read

    AdRoll and PubMatic just built what ad tech kept promising for years

    AdRoll and PubMatic on April 23 demonstrated MCP-powered agent-to-agent diagnostics across DSP and SSP systems, offering a rare cross-platform AI workflow.

  • YouTube's COPPA deadline hits: what the audience-setting rules really mean 10 min read

    YouTube's COPPA deadline hits: what the audience-setting rules really mean

    YouTube's COPPA audience classification rules, explained: what the April 22 compliance deadline means for creator ad revenue, targeting, and FTC penalties.

  • Taboola launches Realize+, an agentic AI system for the open web 11 min read

    Taboola launches Realize+, an agentic AI system for the open web

    Taboola launched Realize+ on April 23, an agentic AI system automating open web performance campaigns beyond search and social, with Claude Skills integration.

  • Burger King's marathon ad scores 4.3 stars - and Nike's doesn't come close 8 min read

    Burger King's marathon ad scores 4.3 stars - and Nike's doesn't come close

    Burger King's 'Finished' OOH ad scored 4.3 Stars on System1 ahead of the 2026 London Marathon, outpacing Nike with stronger emotional response and fluency data.

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