Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in As Seen on Tubes. Reach out via [email protected]

Luis Rijo's Work 9281 Articles

AI - Jan 10, 2026 Agentic AI infrastructure dominates advertising week

CES booth showing Claude AI agents wrapper for programmatic advertising infrastructure

Agentic AI infrastructure commanded the advertising industry this week as platforms deployed autonomous campaign management while CES showcased deployment roadmaps.

by Luis Rijo

Video - Jan 10, 2026 Teads hires former Innovid CMO to steer omnichannel platform growth

Dani Cushion joins Teads as CMO to lead global marketing and omnichannel platform expansion

Teads appoints Dani Cushion as CMO effective January 6, 2026, bringing IPO experience from Innovid, Cardlytics to guide marketing during growth phase.

by Luis Rijo

Data - Jan 10, 2026 Adsquare launches Q1 seasonal audiences targeting $18.6 billion spending window

Adsquare's Winter Olympics audience targeting combines winter sports fans with high-income viewers.

Location intelligence platform releases four high-intent audience segments for Chinese New Year, Valentine's Day, Super Bowl, and Winter Olympics campaigns.

by Luis Rijo

Video - Jan 10, 2026 RTL+ surpasses 7 million subscribers as Germany's streaming race intensifies

RTL+ branded Formula 1 car competes on track, illustrating streaming service's sports content strategy.

RTL Deutschland's streaming platform reached 7 million paying subscribers around the turn of the year, strengthening position as Germany's largest national service.

by Luis Rijo

AI - Jan 10, 2026 IAB Polska's 300-page AI guide expands Polish marketing playbook by threefold

IAB Polska AI Guide 2.0 cover featuring abstract 3D design with metallic spheres and digital elements

IAB Polska released AI Guide 2.0 on January 8, 2026, expanding from 2024 edition to over 300 pages covering large language models, agents, and performance marketing.

by Luis Rijo

AI - Jan 10, 2026 UK advertisers brace for AI content chaos as brand safety concerns surge

AI-generated content detection challenges illustrated with bot icons and browser windows

Digital video dominates investment priorities while 56% flag AI-generated content adjacency as top 2026 challenge, according to Integral Ad Science survey of 220 UK media professionals.

by Luis Rijo

Data - Jan 09, 2026 Iran goes dark: 98% of internet infrastructure collapses in nationwide shutdown

Internet traffic in Iran drops to -100% on January 8, 2026, showing complete nationwide shutdown by government.

Iran's government executed a near-total internet blackout on January 8, 2026, eliminating 98.5% of announced IPv6 address space and cutting traffic by 90% within 30 minutes as protests spread across the country.

by Luis Rijo

AI - Jan 09, 2026 Google warns against breaking content into chunks for AI

Google Search Off the Record podcast episode 102 discussing SEO, AIE, GEO, and LMNOPEO acronyms Part 2

Danny Sullivan tells creators not to split content into bite-sized pieces for LLMs on January 8, 2026, saying optimization tactics won't survive ranking system improvements.

by Luis Rijo