IAB Polska's SEMbook 2026 maps new rules for search marketing in the age of AI
IAB Polska released SEMbook 2026 on April 9, addressing AI agents, CPC cost spikes, Performance Max, ROAS limits, and OneSearch for Polish search marketers.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Posts
Previous Posts-
-
IAB Europe's 383-question guide finally maps who owes what to whom in ad tech
IAB Europe's Programmatic Working Group released an updated supply chain transparency guide on April 9 with 383 questions across 11 nodes and 39 edges.
-
Judge dismisses newspaper publishers' antitrust case against Google
A D.C. court dismissed the Helena World Chronicle antitrust suit against Google, ruling publishers lacked standing and failed to prove an online news monopoly.
-
Utiq brings telco identity to Snack Media's 110 million sports fans
Utiq integrates deterministic, telco-powered identity across Snack Media's 400-property sports publisher network, covering 110 million monthly users in the UK.
-
Ace Hardware sued for tracking users who opted out of cookies
Three plaintiffs allege Ace Hardware's cookie banner was fake - Google Analytics and Bazaarvoice kept firing even after opt-out, violating federal wiretap law.
-
IAB backs Seattle Children's Hospital in Washington wiretap case that could reshape ad measurement
IAB filed an amicus brief on April 10, 2026, at Washington's Supreme Court arguing that applying the state's 1967 wiretapping law to routine browser-to-server interactions would threaten digital advertising measurement and basic website operations.
-
MiQ snaps up Rocket Lab to push AI-powered app growth into new markets
MiQ acquires Rocket Lab on April 7, 2026, integrating mobile app growth capabilities into its Sigma AI system across Latin America and APAC.
-
YouTube Premium Lite rolls out to Belgium, Venezuela, Peru and Guatemala
YouTube Premium Lite expands to Belgium and three Latin American countries, while Indonesia faces new age-based access restrictions under local regulation.
-
System1 adds AI layer to Test Your Ad as creative measurement race heats up
System1 adds AI-assisted summaries and a predictive measurement tool to Test Your Ad, its platform backed by a 100,000-ad emotional norms database.
-
Google Finance AI tools reach 100+ countries with local language support
Google Finance launches AI-powered research, Deep Search, live earnings, and charting tools across 100+ countries with full local language support starting April 8, 2026.
-
Google updates Merchant Center: same product IDs work across multiple accounts
Google updated Merchant Center product ID documentation on April 8, 2026, clarifying that duplicate IDs across multiple accounts will not trigger disapprovals.
-
California's DROP platform hits 242,000 sign-ups in its first 8 weeks
California's DROP platform surpassed 242,000 consumer sign-ups and 575 data broker registrations in eight weeks, with August 2026 as the compliance deadline.
